YOUR HOME’S VALUE

SELLERS

As an alternative to working with an experienced real estate agent, you might consider selling your home yourself; however, if you choose this option, be prepared for a lot of work! It can and has been done, of course, but if you don’t have the time and energy to commit to it (or need to sell in a hurry), this option might not be for you.

main image secondary image

Whether you choose to use a real estate agent or not, you still need to do your homework!


If selling your home on your own sounds like too much work, you might want to consider assist-to-sell programs, which most agents offer and can include yard signs, a marketing strategy and flyers at a very reasonable cost to you. Nine out of ten times, most do not have the time or the resources that a real estate agent may have, so it is best to use someone that is fully committed to selling your property, has access to a wide variety of resources and is focused on getting the highest price possible for the sale of your property.

main image secondary image

OUTSIDE:

Does it need a new coat of paint (either because the old paint is obviously cracked or faded, or because of an uncommon choice in color that might turn off prospective buyers)?If a house with a yard, is the lawn and landscaping attractive and well-kept?If it is a condo, you can’t do much about the building, but is the front door (and balcony, if there is one) appealing?Are the windows and doors attractive and in good condition?Are the roof (and the gutters) in good condition?Is the grass nicely cut, are the hedges trimmed, are the leaves swept up? Are all toys put away such as bikes, scooters, etc.?

main image secondary image

INSIDE:

Are the interior paints and finishes in good condition (recently updated), or do they need to be freshened up? This is one area with the best ratio of least expensive to most desired. For a minimal investment, you could possibly make or break a sale by having your home look well-kept and inviting.Are the appliances in good working order and of recent vintage?Are the plumbing and electrical systems in good condition? Are they fully functional?Are the carpets or other floor coverings clean and in good condition? Like the paint, are they attractive and well-kept? Floor coverings are worth paying for so that your home makes a good impression.Are the sealants (sink, shower, tub, windows) in good condition?Are all light fixtures working properly, and is there good lighting in each room so that prospective buyers won’t think you’re hiding something?

KNOW YOUR NEIGHBORHOOD

Most prospective buyers will want to know about the local schools, shopping, parks, transportation, etc. Be prepared so you can knowledgeably answer their questions.

STEP 1: DEFINING SUCCESS

STEP 2: LISTING DETAILS

main image secondary image

STEP 3: INTRODUCING THE PROPERTY

Launching the Marketing Plan

  • Creating the Perception of Value
  • Attracting & Qualifying Potential Buyers
  • Safe Showing
  • Monitor Interest
  • Weekly Reports, Updates, & Communication Strategy Respond to Changes in the Market Place

Negotiating Strategies

  • Procure Written Offers
  • Qualify & Analyze the Merits of Each Offer
  • Strategically Respond to Offers
  • Negotiate to Optimize Price & Terms
  • Multiple Offer Process & Back-Up Offer Strategies
main image secondary image

STEP 4: ESCROW PROCESS

Complete Disclosures


Closing Documents

  • Transitioning from the Property
  • Final Documentation
  • Closing & Celebrations

Working Together Again

  • Staying in Touch & Keeping You Informed Second Homes & Investment Properties Providing Resources
  • Feedback, Testimonials, & Referrals

ESTABLISH A MARKETING BUDGET

How much are you willing to spend to sell your house?Real estate commission if you use an agency to sell.Advertising costs, signs, other fees if you plan to sell by owner.Attorney, closing agent and other professional fees.Excise tax for the sale. Prorated costs for your share of annual expenses, such as property taxes, home owner association fees, and fuel tank rentals.Any other fees typically paid by the seller in your area (surveys, inspections, etc.).Real estate agents deal with transactions every day and can give you a very close estimate of seller closing costs.

What will get you the most “bang for your buck?” Are there “throwaway” (i.e., free) real estate publications in your area that accept ads from individual sellers? In the local paper(s), is it better (in your area) to run a text-only classified, or do they have “photo boxes” where you can run both text and a photo of your property?

As you have probably noticed from the website you have found this article on, most agents have their own website, which includes their clients’ listings as well as the entire MLS search. If you work with an agent, your property will most likely be placed on their website and on the full MLS search as part of the services they will offer you. In addition, some newspapers automatically (or for an extra fee) offer Internet advertising tied in to their traditional print ads. Learn the rates and deadlines for each publication, then decide which one (or more) is best for you and your market.

Now that you know what advertising will cost, create a plan on how to best (within your budget) reach prospective buyers, both local and out-of-town. Since many people do relocate from a distance, be sure to include Internet advertising in your plan. If your town is large enough, the “local” newspaper might have a national edition that you want to place your ad in, at least periodically.

At the very least, you will need a well-written few sentences that will run as a classified ad or a photo box ad. In addition, you might decide to run a larger, custom-designed ad in the paper and/or to use as flyers to hand out at open houses (or anywhere else you might meet prospective buyers). Don’t skimp on this. A professional, well-crafted ad can attract buyers while a poorly designed and executed one can turn buyers off to your property. Even if you do not have full service agent representation, you may consider assist-to-sell, which some agents offer at a lower price.

This should be well-designed, attractive and weatherproof. The sign must be placed where it can clearly be seen from the street. If you are working with an agent, he or she will most likely provide the sign to you.

Design a single sheet description of your property listing the features and benefits that will draw in prospective buyers. This should be attractive and professional looking. Have enough copies on hand to give out at open house showings. Again, if you are working with an agent, he or she will most likely do this on your behalf.

Make sure that they include a place to write the address of your property and the date/time of the open house. In addition to one for the front yard, you’ll want to place several in conspicuous locations around the neighborhood, such as main streets leading to your house. For these, directional arrows can point prospective buyers to your house even if they don’t know the area. Make sure that you take these signs down as soon as the open house is over. You don’t want people showing up on your doorstep at all hours of the day and night.

While most are held on the weekend, this is not convenient for all buyers. Make sure that you coordinate your print advertising to include information about your next open house.

A number of forms are required for the legal sale of your property. In addition to the contract of purchase and any counteroffers, there are approximately 20 other forms that the seller is required to provide to the buyer. It is necessary to review the contract carefully to determine when these forms/documents are due and what the buyer’s rights are once they receive the document. The form and content of many of these documents are prescribed by state or federal law and must be adhered to in their entirety. The proper forms may be obtained from your local Board of Realtors or from your real estate agent who is representing you.

Buyer(s) need to come to an agreement (in writing) regarding the following:PriceInspection contingenciesFinancing terms Date of closingDate of possessionIt would be prudent for you to have an attorney review any and all contracts before the deal is finalized

When both the buyer(s) and a witness can be present, schedule a final walk-through before you complete settlement in order to determine that the property being conveyed meets the expectations of all parties involved.

Unless you have already built or bought a new residence, you’ll need to be the “buyer” for a new property while simultaneously being the “seller” for your current one. If possible, schedule both transactions to close at the same time, or else close your purchase shortly before closing your sale. You need to be moved out before the new owners take possession.

RoseAnne F.
WHAT OUR CLIENTS ARE SAYING
I am a local Realtor® from the Palm Springs area in the Coachella Valley. I have been a licensed agent since 1991. A couple of years ago I met Josh online thru social media and then again thru mutual Realtor® friends in the desert. Again, at different Real Estate venues and finally, showing a couple of my listings. Did he leave an impression? Every time. Was he professional? Every time. Is he knowledgeab...

— RoseAnne F.

Marcus A.
WHAT OUR CLIENTS ARE SAYING
Josh Reef is one of the most determined individuals I have ever met in the real estate industry. His positive attitude is infectious with his go-getter mentality, and so working with him as a Member of The Pinnacle List has been an absolute pleasure. Josh’s ability to elevate the awareness of his brand and sell luxury listings in an increasingly competitive global market is a tremendous asset for any sal...

— Marcus A.

Thierry S.
WHAT OUR CLIENTS ARE SAYING
Josh is a very resourceful real estate professional with an impressive list of contacts. He captures what the buyer is looking for very quickly with a perceptive psychological sense and a seasoned experience. Whether in California or Florida he knows the market and his very good at matching the person and the property his recent professional move opens a new era for Josh.

— Thierry S.

LIST WITH US

  1. 1
  2. 2
  3. 3

What's my home really worth?

What's my home really worth?

link

Your Home Valuation

Thank You! We are going to prepare a customized report with information on the value of your home.
View Our Listings

Let’s Talk

You’ve got questions and we can’t wait to answer them.

Follow Us on Instagram